Al Sprague, founder and president of bGG Advertising, was recently asked to contribute a chapter to "Inside the Minds: The Creative Side of Advertising" published by Aspatore Books. Aspatore works with industry leaders from the world’s most respected companies including the Global 1,000, top 250 law firms and other leading companies of all sizes. The "Inside the Minds" series provides readers with proven business intelligence from participating C-level executives.
Click here to download a copy of "The Myths and the Madness" by B. Allan Sprague. Mr. Sprague provides his take on what creativity is, how advertising works, who thrives most in the industry, as well as the most common misconceptions about the advertising industry—from both the client and ad exec points of view.
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