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	<title>bGG Advertising</title>
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		<title>Karma and Marketing</title>
		<link>http://www.bggadvertising.com/bggadvertising/advertising/karma-and-marketing/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/advertising/karma-and-marketing/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 18:31:32 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2496</guid>
		<description><![CDATA[bGG Advertising just finished working on the Gail Singer Memorial Blood Drive here in Manchester. As New England’s largest blood drive, the behind-the-scenes work takes months of planning, dozens of partnerships, hours upon hours of coordination and most importantly—blood donors!


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/marketing-tips-from-a-marketing-agency-brand-your-interviews/' rel='bookmark' title='Permanent Link: Marketing Tips from a Marketing Agency: Brand Your Interviews'>Marketing Tips from a Marketing Agency: Brand Your Interviews</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/marketing/festival-partnerships-effective-marketing-arena-for-all-businesses/' rel='bookmark' title='Permanent Link: Festival Partnerships: An effective marketing arena for all businesses'>Festival Partnerships: An effective marketing arena for all businesses</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/the-elements-of-a-successful-viral-marketing-campaign/' rel='bookmark' title='Permanent Link: The Elements of a Successful Viral Marketing Campaign'>The Elements of a Successful Viral Marketing Campaign</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Testing 1-2-3</title>
		<link>http://www.bggadvertising.com/bggadvertising/email-marketing/testing-1-2-3/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/email-marketing/testing-1-2-3/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 17:00:00 +0000</pubDate>
		<dc:creator>Jennifer Ramsell</dc:creator>
				<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://76.12.48.99/?p=497</guid>
		<description><![CDATA[One of the biggest benefits of direct response marketing (snail mail or e-mail) is that you can get almost immediate feedback from your market. You should be constantly testing to see if you can beat your "control" mailing. So what should you be testing? Obviously you should always be testing your lists. Today, you can refine and redefine your target audience to the nth degree. Don't be afraid to segment and sub-segment.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/make-sure-your-mail-isnt-junk-mail/' rel='bookmark' title='Permanent Link: Make sure your mail isn&#8217;t junk mail'>Make sure your mail isn&#8217;t junk mail</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/and-the-envelope-says/' rel='bookmark' title='Permanent Link: And the Envelope Says&#8230;'>And the Envelope Says&#8230;</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/how-to-speak-envelope/' rel='bookmark' title='Permanent Link: How to speak envelope'>How to speak envelope</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.bggadvertising.com/bggadvertising/email-marketing/testing-1-2-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Who is Playing the Starring Role?</title>
		<link>http://www.bggadvertising.com/bggadvertising/branding/who-is-playing-the-starring-role/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/branding/who-is-playing-the-starring-role/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 17:00:00 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://76.12.48.99/?p=671</guid>
		<description><![CDATA[Let's say that you were going to audition your employees for their starring role. Would you even know what kind of role you want them to play? What kind of a script would you give them to see if they could play the part?


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/role-reversal/' rel='bookmark' title='Permanent Link: Role Reversal'>Role Reversal</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/who-speaks-for-you/' rel='bookmark' title='Permanent Link: Who Speaks For You?'>Who Speaks For You?</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/your-most-important-audience/' rel='bookmark' title='Permanent Link: Your Most Important Audience'>Your Most Important Audience</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why mess with success?</title>
		<link>http://www.bggadvertising.com/bggadvertising/branding/why-mess-with-success/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/branding/why-mess-with-success/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 18:25:47 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2473</guid>
		<description><![CDATA[Companies have refreshed their logos, taglines, etc. But to take something so basic and understood by their loyal fan base, and change it, even minutely, can be a costly and dangerous avenue to take when trying to refresh your brand. 


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/christmas-vacation-movie/' rel='bookmark' title='Permanent Link: 20 years ago&#8230; National Lampoon&#8217;s Christmas Vacation hits theaters'>20 years ago&#8230; National Lampoon&#8217;s Christmas Vacation hits theaters</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What marketing tactic is best suited for you?</title>
		<link>http://www.bggadvertising.com/bggadvertising/marketing/what-marketing-tactic-is-best-suited-for-you/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/marketing/what-marketing-tactic-is-best-suited-for-you/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:08:44 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2468</guid>
		<description><![CDATA[Every business wants to generate new business.  That's the commonality.  But that's just about all that's the same. Some sell high-ticket or very specialized items and services. They only need a handful of new clients to meet their goals. Others are all about volume. They have a large ability to deliver quantities of their offerings and they want the pipeline full. This is where the "one size fits all" marketing theories fall apart.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/marketing/taking-shortcuts-wont-work/' rel='bookmark' title='Permanent Link: Ways to avoid marketing shortcuts'>Ways to avoid marketing shortcuts</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/marketing/agency-versus-internal-marketing-manager-or-both/' rel='bookmark' title='Permanent Link: Agency versus Internal Marketing Manager, or both?'>Agency versus Internal Marketing Manager, or both?</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/behavioral-marketing-what-is-it/' rel='bookmark' title='Permanent Link: Behavioral Marketing. What is it?'>Behavioral Marketing. What is it?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foursquare: It&#8217;s not just a kid&#8217;s game anymore</title>
		<link>http://www.bggadvertising.com/bggadvertising/social-media/foursquare-its-not-just-a-kids-game-anymore/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/social-media/foursquare-its-not-just-a-kids-game-anymore/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:39:09 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2462</guid>
		<description><![CDATA[If you own or run a business, you're probably familiar with the benefits of adding a social media element to your marketing mix. Until now, facebook, twitter and LinkedIn were staples for a web-savvy business. Now foursquare is making its case to be a contender in the crowded world of social networks. So what is it?


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<li><a href='http://www.bggadvertising.com/bggadvertising/2010-nhcc-iron-design-challenge-post-game-report/' rel='bookmark' title='Permanent Link: 2010 NHCC Iron Design Challenge Post-Game Report'>2010 NHCC Iron Design Challenge Post-Game Report</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/social-media/social-media-and-email-marketing-mixing-it-up/' rel='bookmark' title='Permanent Link: Social Media and Email Marketing: mixing it up'>Social Media and Email Marketing: mixing it up</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.bggadvertising.com/bggadvertising/social-media/foursquare-its-not-just-a-kids-game-anymore/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media and Email Marketing: mixing it up</title>
		<link>http://www.bggadvertising.com/bggadvertising/social-media/social-media-and-email-marketing-mixing-it-up/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/social-media/social-media-and-email-marketing-mixing-it-up/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:16:30 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email campaigns]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2452</guid>
		<description><![CDATA[Social media. Yep, we are talking about it again. Not a very big surprise is it? But hold on, this isn't going to be one of those diatribes about how you need social media, or a do's and dont's type of thing. This is about how to integrate social media in with some of your existing marketing campaigns.


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<li><a href='http://www.bggadvertising.com/bggadvertising/email-marketing/your-email-marketing-campaigns-what%e2%80%99s-the-point/' rel='bookmark' title='Permanent Link: Your Email Marketing Campaigns: What’s The Point?'>Your Email Marketing Campaigns: What’s The Point?</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/dont-have-time-for-social-media/' rel='bookmark' title='Permanent Link: Don&#8217;t have time for social media? You are not alone.'>Don&#8217;t have time for social media? You are not alone.</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Your Email Marketing Campaigns: What’s The Point?</title>
		<link>http://www.bggadvertising.com/bggadvertising/email-marketing/your-email-marketing-campaigns-what%e2%80%99s-the-point/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/email-marketing/your-email-marketing-campaigns-what%e2%80%99s-the-point/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 18:44:43 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2448</guid>
		<description><![CDATA[In a lot of cases, the answers to the great marketing questions of our time can be figured out by simply asking a much larger question: what’s the point? Email marketing is no different. Our inboxes are crammed these days with messages from everyone: your boss, your sister, your old friend who wants to connect on Facebook, Target, that store you shop at that you would never admit you shop at, etc, etc.


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<li><a href='http://www.bggadvertising.com/bggadvertising/email-is-not-dead/' rel='bookmark' title='Permanent Link: Email is not dead.'>Email is not dead.</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/behavioral-marketing-what-is-it/' rel='bookmark' title='Permanent Link: Behavioral Marketing. What is it?'>Behavioral Marketing. What is it?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A few social media mistakes to avoid</title>
		<link>http://www.bggadvertising.com/bggadvertising/social-media/a-few-social-media-mistakes-to-avoid/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/social-media/a-few-social-media-mistakes-to-avoid/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:26:42 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2445</guid>
		<description><![CDATA[For a few years now, the social media explosion has been taking place and as small businesses cope with figuring out how it all works for them. Before you jump out and start posting away on your company's new Facebook or Twitter account, Sarah Hartshorn of Social Media Today writes about the six social media mistakes your company should avoid.


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<li><a href='http://www.bggadvertising.com/bggadvertising/watch-what-you-post/' rel='bookmark' title='Permanent Link: Watch what you post to your social media platforms'>Watch what you post to your social media platforms</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/dont-have-time-for-social-media/' rel='bookmark' title='Permanent Link: Don&#8217;t have time for social media? You are not alone.'>Don&#8217;t have time for social media? You are not alone.</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ways to avoid marketing shortcuts</title>
		<link>http://www.bggadvertising.com/bggadvertising/marketing/taking-shortcuts-wont-work/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/marketing/taking-shortcuts-wont-work/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:49:06 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2440</guid>
		<description><![CDATA[Remember that one essay test you took in school.  You meant to study.  But for some reason you just didn't have the time. Truth be told, you didn't really read the book.  But you skimmed over the Cliff Notes.  And you did repent in the end -- cramming the night before the test. Sure, sure...you should have started cramming a few days earlier or at the very least, not so late that night.  With the radio on. Do you remember what you got on that test?  I'll bet you weren't happy with the grade.


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<li><a href='http://www.bggadvertising.com/bggadvertising/social-media/a-few-social-media-mistakes-to-avoid/' rel='bookmark' title='Permanent Link: A few social media mistakes to avoid'>A few social media mistakes to avoid</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/advertising/3-ways-to-make-sure-your-advertising-fails/' rel='bookmark' title='Permanent Link: 3 ways to make sure your advertising fails'>3 ways to make sure your advertising fails</a></li>
</ol>]]></description>
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