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	<title>bGG Advertising</title>
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		<title>Word of Mouth Marketing: Getting back to the basics</title>
		<link>http://www.bggadvertising.com/bggadvertising/word-of-mouth-marketing-basics/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/word-of-mouth-marketing-basics/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:33:49 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2273</guid>
		<description><![CDATA[This great post from Michael Fleischner at The Marketing Blog (http://marketing-expert.blogspot.com/2010/02/most-powerful-form-of-marketing-wom.html) talks about how word of mouth marketing is still the most effective and powerful form of marketing today.  There are several different types of word of mouth advertising used to tell your future customers how satisfied your current customers really are:


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/word-of-mouth-is-a-two-way-street/' rel='bookmark' title='Permanent Link: Word of Mouth is a Two-Way Street'>Word of Mouth is a Two-Way Street</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/two-ears-one-mouth/' rel='bookmark' title='Permanent Link: Two Ears, One Mouth'>Two Ears, One Mouth</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/two-ears-to-listen-one-mouth-to-speak/' rel='bookmark' title='Permanent Link: Two ears to listen, one mouth to speak'>Two ears to listen, one mouth to speak</a></li>
</ol>]]></description>
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		<title>bGG looking to add a new member to our team</title>
		<link>http://www.bggadvertising.com/bggadvertising/career_opportunity/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/career_opportunity/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:54:38 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bgg advertising]]></category>
		<category><![CDATA[career opportunity]]></category>
		<category><![CDATA[job opportunity]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2271</guid>
		<description><![CDATA[You’re an opportunist. Since reading Jack and the Beanstalk, you’ve never quite given up the search for the hen that lays golden eggs. And that’s fine by us.

If you’re looking for a leading role with a progressive business mission – a role that has you constantly seeking opportunities for growth and development – then we might have something to chat about.



Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/calling-the-swot-team-in-for-your-marketing-plan/' rel='bookmark' title='Permanent Link: Calling the SWOT team in for your marketing plan'>Calling the SWOT team in for your marketing plan</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/the-staff-at-bgg-advertising-is-pleased-to-share-some-exciting-news/' rel='bookmark' title='Permanent Link: The staff at bGG Advertising is pleased to share some exciting news!'>The staff at bGG Advertising is pleased to share some exciting news!</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/marketing-tips-from-a-marketing-agency-brand-your-interviews/' rel='bookmark' title='Permanent Link: Marketing Tips from a Marketing Agency: Brand Your Interviews'>Marketing Tips from a Marketing Agency: Brand Your Interviews</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evolve or become extinct</title>
		<link>http://www.bggadvertising.com/bggadvertising/evolve-or-become-extinct/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/evolve-or-become-extinct/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:31:44 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[print advertising]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2268</guid>
		<description><![CDATA[The LA Times is getting some flack over a cover-wrap ad for Disney's Alice in Wonderland made to look like a fake front cover. Confused readers and even reporters from CNN questioned the use of advertising where news traditionally appears, some claiming it's deceiving. This is the third time the paper has drawn criticism for selling space in on their front page. Read the full article here. But is this a misleading marketing tactic or a strategic move on the publication's part to save themselves in a struggling industry?


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/we-are-better-than-this/' rel='bookmark' title='Permanent Link: We are better than this.'>We are better than this.</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/email-is-not-dead/' rel='bookmark' title='Permanent Link: Email is not dead.'>Email is not dead.</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/whats-the-roi-of-putting-your-pants-on-in-the-morning/' rel='bookmark' title='Permanent Link: &#8220;What&#8217;s the ROI of putting your pants on in the morning?&#8221;'>&#8220;What&#8217;s the ROI of putting your pants on in the morning?&#8221;</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 simple emergency preparedness tips</title>
		<link>http://www.bggadvertising.com/bggadvertising/3-simple-emergency-preparedness-tips/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/3-simple-emergency-preparedness-tips/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 16:39:45 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Marketing Minute]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[emergency preparedness]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2262</guid>
		<description><![CDATA[In light of recent storm activity, we thought it prudent to briefly talk about simple emergency preparedness every business should take--and it all comes down to having a communications plan.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/print-advertising-tips-dont-fractionalize-your-impact/' rel='bookmark' title='Permanent Link: Print Advertising Tips &#8211; Don&#8217;t Fractionalize Your Impact!'>Print Advertising Tips &#8211; Don&#8217;t Fractionalize Your Impact!</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/marketing-tips-from-a-marketing-agency-brand-your-interviews/' rel='bookmark' title='Permanent Link: Marketing Tips from a Marketing Agency: Brand Your Interviews'>Marketing Tips from a Marketing Agency: Brand Your Interviews</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/omg-what-would-you-do/' rel='bookmark' title='Permanent Link: OMG&#8230;what would you do?'>OMG&#8230;what would you do?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How did they do that?</title>
		<link>http://www.bggadvertising.com/bggadvertising/how-did-they-do-that/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/how-did-they-do-that/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:09:04 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bGG News feed]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2257</guid>
		<description><![CDATA[A great interview of the two creative minds that made the Old Spice Superbowl ad possible.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/super_bowl_ads_2010/' rel='bookmark' title='Permanent Link: Top Ten Super Bowl Ads &#8211; and the worst!'>Top Ten Super Bowl Ads &#8211; and the worst!</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/whats-the-roi-of-putting-your-pants-on-in-the-morning/' rel='bookmark' title='Permanent Link: &#8220;What&#8217;s the ROI of putting your pants on in the morning?&#8221;'>&#8220;What&#8217;s the ROI of putting your pants on in the morning?&#8221;</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/ask-the-asker/' rel='bookmark' title='Permanent Link: Ask the Asker'>Ask the Asker</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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	</item>
		<item>
		<title>&#8220;What&#8217;s the ROI of putting your pants on in the morning?&#8221;</title>
		<link>http://www.bggadvertising.com/bggadvertising/whats-the-roi-of-putting-your-pants-on-in-the-morning/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/whats-the-roi-of-putting-your-pants-on-in-the-morning/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:52:26 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bGG News feed]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2255</guid>
		<description><![CDATA[Great quote from a great article in MediaWeek all about how brands are using Social Media by AdWeek's Brian Morrissey. Read the full article here.



Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/take-two-asprin-and-call-me-in-the-morning/' rel='bookmark' title='Permanent Link: Take Two Aspirin and Call Me in the Morning'>Take Two Aspirin and Call Me in the Morning</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/dont-have-time-for-social-media/' rel='bookmark' title='Permanent Link: Don&#8217;t have time for social media? You are not alone.'>Don&#8217;t have time for social media? You are not alone.</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/5-ways-social-media-is-changing-our-daily-lives/' rel='bookmark' title='Permanent Link: 5 Ways Social Media is Changing Our Daily Lives'>5 Ways Social Media is Changing Our Daily Lives</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to speak envelope</title>
		<link>http://www.bggadvertising.com/bggadvertising/how-to-speak-envelope/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/how-to-speak-envelope/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 16:28:06 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[envelopes]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2245</guid>
		<description><![CDATA[Believe it or not...there are books written about the variety of envelopes. And they have huge glossaries of envelope terms. We realized that some of you might not be up-to-snuff on your envelope knowledge so we decided to go through some vocabulary to help you with your direct mail marketing efforts.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/and-the-envelope-says/' rel='bookmark' title='Permanent Link: And the Envelope Says&#8230;'>And the Envelope Says&#8230;</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/direct-mail-tricks-the-envelope/' rel='bookmark' title='Permanent Link: Direct Mail Tricks: The Envelope'>Direct Mail Tricks: The Envelope</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/two-ears-to-listen-one-mouth-to-speak/' rel='bookmark' title='Permanent Link: Two ears to listen, one mouth to speak'>Two ears to listen, one mouth to speak</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;I love what you do for me&#8230;&#8221;</title>
		<link>http://www.bggadvertising.com/bggadvertising/i-love-what-you-do-for-me/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/i-love-what-you-do-for-me/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:27:52 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[bGG News feed]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2227</guid>
		<description><![CDATA[As you have probably heard by now Toyota is currently going through a frustratingly painful drawback. Due to safety reasons Toyota, which used to be seen as a model company, is in the middle of a massive recall of around 2.3 million cars from eight different models. According to Reuters, Toyota temporarily suspended the production of these eight models and halted production of vehicles at five facilities in the US and Canada in January. The main problem stems from the fact that many of their cars, from years 2005 to 2010, are having problems with sticky accelerator pedals. So, how is Toyota dealing with this?


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/jingles-love-em-or-hate-em/' rel='bookmark' title='Permanent Link: Jingles-love &#8216;em or hate &#8216;em'>Jingles-love &#8216;em or hate &#8216;em</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/is-your-brand-promise-a-yawn/' rel='bookmark' title='Permanent Link: Is Your Brand Promise a Yawn?'>Is Your Brand Promise a Yawn?</a></li>
<li><a href='http://www.bggadvertising.com/marketing/beware-of-the-duh-factor/' rel='bookmark' title='Permanent Link: Beware of the &#8220;duh&#8221; Factor'>Beware of the &#8220;duh&#8221; Factor</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Animals, babies and people in underwear</title>
		<link>http://www.bggadvertising.com/bggadvertising/animals-babies-and-people-in-underwear/</link>
		<comments>http://www.bggadvertising.com/bggadvertising/animals-babies-and-people-in-underwear/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:23:46 +0000</pubDate>
		<dc:creator>Deanna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bGG News feed]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2214</guid>
		<description><![CDATA[Advertising Age released their annual Garfield’s Super Bowl Review of the super bowl commercials so we thought we’d compare his opinions with our Monday Morning Quarterbacking.  Our top three selections and his were considerably different. Audi “Green Police”, Chrysler “Man’s Last Stand” and Qualcomm’s Flotv ranked high on his list while Doritos “House Rules”, E-trade Babies and Snickers “Betty White”  


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/super_bowl_ads_2010/' rel='bookmark' title='Permanent Link: Top Ten Super Bowl Ads &#8211; and the worst!'>Top Ten Super Bowl Ads &#8211; and the worst!</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/how-to-keep-your-own-people-from-destroying-your-brand/' rel='bookmark' title='Permanent Link: How to keep your own people from destroying your brand'>How to keep your own people from destroying your brand</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/will-your-people-help-you-or-hurt-your-brand/' rel='bookmark' title='Permanent Link: Will Your People Help You or Hurt Your Brand?'>Will Your People Help You or Hurt Your Brand?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Make your newsletter better by avoiding these 5 mistakes</title>
		<link>http://www.bggadvertising.com/marketing-minute/newsletter-tips/</link>
		<comments>http://www.bggadvertising.com/marketing-minute/newsletter-tips/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:20:11 +0000</pubDate>
		<dc:creator>Steve Morin</dc:creator>
				<category><![CDATA[Marketing Minute]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.bggadvertising.com/?p=2209</guid>
		<description><![CDATA[Newsletters are a popular marketing tool. Done well, they can be incredibly effective. Unfortunately, most people's efforts end up in the circular file before anyone has bothered to read it. Why? Because they committed too many newsletter no no's. If you're the editor-in-chief of your company's newsletter, be mindful to avoid these mistakes.


Related posts:<ol><li><a href='http://www.bggadvertising.com/bggadvertising/newsletter-no-nos/' rel='bookmark' title='Permanent Link: Newsletter No No&#8217;s'>Newsletter No No&#8217;s</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/beat-the-delete/' rel='bookmark' title='Permanent Link: Beat the Delete!'>Beat the Delete!</a></li>
<li><a href='http://www.bggadvertising.com/bggadvertising/you-have-to-keep-the-pipeline-open/' rel='bookmark' title='Permanent Link: You Have to Keep the Pipeline Open'>You Have to Keep the Pipeline Open</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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