Word of Mouth Marketing: Getting back to the basics
Posted March 9th, 2010This great post from Michael Fleischner at The Marketing Blog (http://marketing-expert.blogspot.com/2010/02/most-powerful-form-of-marketing-wom.html) talks about how word of mouth marketing is still the most effective and powerful form of marketing today. There are several different types of word of mouth advertising used to tell your future customers how satisfied your current customers really are:
Surveys – by using both open-ended questions, you can get a feel for what customers really think of your products and services.
Customer Referral Campaigns – by asking and rewarding your customers for referrals with bonuses or discounts, they can sell to your audience for you.
Testimonials – remembering you will have to take the good with the bad in any testimonial, they create a very believable word of mouth campaign.
Keep in mind, any bad referral you receive should always try to be acknowledged, and if you can, corrected.
