Animals, babies and people in underwear

Posted February 12th, 2010

Advertising Age released their annual Garfield’s Super Bowl Review of the super bowl commercials so we thought we’d compare his opinions with our Monday Morning Quarterbacking. Our top three selections and his were considerably different. Audi “Green Police”, Chrysler “Man’s Last Stand” and Qualcomm’s Flotv ranked high on his list while Doritos “House Rules”, E-trade Babies and Snickers “Betty White”

Snickers

Advertising Age: “This was “Terry Tate, linebacker” (the old Reebok spot) only with Betty White and Abe Vigoda as the tackling dummies. The joke gets less and less funny, and the selling premise-when you’re hungry, you’re not yourself-rings false compared to others spots in the campaign.”

bGG: Like we said before, anything with Betty White is funny in our book. We feel the commercial was severely underrated and should have been ranked higher than just two stars. The personal jab at a man being compared to a Betty White and how a Snickers bar can change it all is priceless. This Snicker’s bar commercial stayed true to their previous commercials and drew the consumer in with the witty comedic flair.

E-trade

Advertising Age: “Milko-whaaa?” Once again, adorable and hilarious toddler traders. Fair warning. The á la Xerox, á la Geico point of the campaign- online trading so easy a baby could do it – is getting lost in the comedy.”

bGG: We agree with Ad Age in one respect. The laugh factor is there, but the campaign’s message isn’t missing. E-trade is now at a point where they have established themselves where they do not have to reiterate their message time after time, rather they can focus on reeling people in with the comedic factor.

Doritos

We were shocked to see that Ad Age failed to mention our number one commercial in their summation of all Doritos ads. We thought the Doritos “House Rules” commercial proved worthy of itself with its “slap” humor and laying down the law. What little boy hasn’t tried to be the man of the house before?

Boost Mobile

We were very pleased to see that it wasn’t just us that thought that the Boost Mobile “Super Bowl Shuffle” commercial was horrific and grotesque. Advertising Age said “Remember the “Super Bowl Shuffle” a terrible yet adorable rap by the 1985 champion Bears? Well, here’s the pitiful, majorly un-adorable geriatric version, brought to you by the barely mentioned Boost Mobile. Abysmal.” …ditto.