This great post from Michael Fleischner at The Marketing Blog (http://marketing-expert.blogspot.com/2010/02/most-powerful-form-of-marketing-wom.html) talks about how word of mouth marketing is still the most effective and powerful form of marketing today. There are several different types of word of mouth advertising used to tell your future customers how satisfied your current customers really are:

You’re an opportunist. Since reading Jack and the Beanstalk, you’ve never quite given up the search for the hen that lays golden eggs. And that’s fine by us.

If you’re looking for a leading role with a progressive business mission – a role that has you constantly seeking opportunities for growth and development – then we might have something to chat about.

The LA Times is getting some flack over a cover-wrap ad for Disney’s Alice in Wonderland made to look like a fake front cover. Confused readers and even reporters from CNN questioned the use of advertising where news traditionally appears, some claiming it’s deceiving. This is the third time the paper has drawn criticism for selling space in on their front page. Read the full article here. But is this a misleading marketing tactic or a strategic move on the publication’s part to save themselves in a struggling industry?

In light of recent storm activity, we thought it prudent to briefly talk about simple emergency preparedness every business should take–and it all comes down to having a communications plan.

A great interview of the two creative minds that made the Old Spice Superbowl ad possible.