Since the Patriots didn’t make it to the Big Game this year, we were free to pay more attention to one of our favorite Super Bowl traditions: the commercials. Here’s how we ranked them – what did you think?
(Continue...)“Give it to me short, sweet and if possible, in a colorful graph. Otherwise, I’m going to ignore you.” Don’t you feel that way sometimes? Dr. Taly Weiss did some research on her blog TrendsSpotting that shows that of the top 100 blogs — most of them routinely have posts of less than 500 words.
(Continue...)How effective is a campaign if you only use one medium to get your message out? Not as effective as if you use multiple mediums to support each other. Jay Conrad Levinson, best-selling author of Guerrilla Marketing and 30 other books, explains the importance of marketing your marketing via cross promoting in a recent article on Guerrilla Marketing Online.
(Continue...)It’s human nature. When someone loves something, we are drawn to it as well. Maybe it’s a borrowed esteem thing. But, when someone is that gaga over something, you just know there has to be something to it. And that love cannot be faked. It’s in their eyes. And in their words. They don’t just describe the object of their affection; their words actually caress it. Let me give you an example. The J. Peterman Company catalog is a copywriting lesson in and of itself. Each item is artfully displayed but it’s the description that enraptures the would-be shopper.
(Continue...)In December 1989, bGG Advertising founder B. Allan “Al” Sprague opened the doors of bGG. But he wasn’t alone. Maria Dauer, bGG Advertising’s CFO, helped him open those doors. So in celebration of bGG’s 20th anniversary, how can we not also celebrate Maria’s 20 years of dedication? We couldn’t. We sat down with Maria to get some insights on what it was like to get bGG going in those early years, and what were some of her more memorable moments over the last 20 years with bGG.
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"bGG has been our marketing partner from the very beginning. Seamlessly adapting to the Bank's growth, they continue to find new opportunities to promote and distinguish our message. bGG has been a great marketing partner and I endorse them as creative and strategic professionals."
Joseph Reilly, President/CEO, Centrix Bank
